Check Out My Thinking
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Subway: Something Big Is Here (Footlong Snacks Pt. 1)
Subway wanted to drive traffic beyond lunch hours by introducing a new lines of snacks....all Footlong in size. To get people to see Subway as more than just lunch and subs, we embraced the preposterousness of Footlong sized snacks with a social-first campaign that helped the Footlong Cookie go viral and ultimately sell out.
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Subway: The Dream Team of Subs (Silver Effie Case)
On the brink of a new menu launch, people didn't see Subway as a brand worth craving. By drawing parallels between cravings and fandom culture, we were able to get people to think about Subway differently and achieve their highest restaurant sales in 10 years.
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Ziploc: Leftover Recipes
Leftovers of food prepared at home are the lead contributor to food waste in the US. To get people to choose to Ziploc over a competitor for storing and saving food in more occasions, we showed them how much more they can get out of their leftovers with Ziploc.
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SodaStream: ReCrafted Classics
Drinks are top of mind during the holidays, but Sodastream isn't. To get SodaStream into the holiday conversation, we inspired drink crafters to put their own spin on celebrations with a social-first challenge emphasizing SodaStream drink customization benefits.
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Baygon: Kill the Bugs, Calm the Mind
Bugs are a threat not only to our home, but our peace of mind. To get busy adults to ditch wimpy solutions for Baygon's fast-acting technology, we showed them how Baygon can help them optimize their relaxation time at home.
Global Brand Campaigns I've Impacted
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Ziploc: Unlock Life
In a world where more affordable, lower-quality storage bags were winning out, we revitaized the Ziploc brand by shifting the narrative from a focus on the functional benefits of storage to the emotional and practical benefits of using Ziploc to unlock joyful, everyday moments.
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OFF! Prevention is the Best Protection
While mosquitoes present a daily risk, people often only consider protection for special occasions like hiking. To increase usage of OFF!, we turned mosquito protection into an everyday ritual by showing people all the joy and possibilities to be unlocked when you apply OFF! before everything.
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Windex: Light is Life
Research shows there are physical and psychological benefits to receiving more natural light in your home. So, we created a campaign built to drive emotional relevance around the brand by showing people all the goodness and light they can let in with Windex's superior quality.
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Raid: Protection for All
While health is a fundamental human right, not everyone has equal access to protection from insect born diseases. So, we activated a brand campaign focused on Raid's mission and expertise in ensuring all global families receive the quality protection from pests that they deserve.