Subway: Something Big Is Here (Footlong Snacks Pt. 1)
THE CREATIVE STRATEGY:
Subway …. Is a brand known for lunch and subs trying to enter the fast food snack game with a new Footlong Cookie.
Problem is… Let’s be real, a Footlong Cookie is an absurdly big snack.
However… The pure size of this treat has the power to capture the hearts of a generation that thrives on absurdity. (Gen Z)
We need to…. Embrace the preposterousness of Footlong-sized snacks.
So that…. People will rush to Subway to try the Footlong cookie.
Helping to…. Drive store visits outside of lunch hours
THE CREATIVE IDEA
Something
Big is Here
We introduced the Footlong Cookie with a social-driven campaign celebrating the absurdity of big snacks and fandom for the Footlong. From a big snack bake sales to “Big Snack Energy” influencer kits, to digital display ads encouraging users to “take a big snack break” we took straightforward, anti-humor that made Footlong Cookie famous with Gen Z.
