SodaStream: ReCrafted Classics
THE CREATIVE STRATEGY
SodaStream …. Wants to become a go-to way to craft cocktails during the holiday season.
Problem is… People have been drinking and making holiday cocktails the same way for decades.
However… Young Americans have an increasing desire to ditch tradition and put their own personal spin on holiday festivities.
We need to…. Show people how SodaStream DIY sparkling water can help you remix the holidays your way with just the push of a button.
So that…. People will ditch their usual holiday cocktails recipes for DIY sparkling water and drink-crafting with SodaStream
Helping to…. Drive sales of SodaStream before and during the holiday season.
THE CREATIVE IDEA
ReCrafted
Classics
We inspired people to put their own unique spin on classic holiday drinks with Sodastream through a series paid social videos showcasing the multitudes of opportunity for customization with SodaStream, from extra bubbles to curated flavors and ingredients.
In addition, to break through a sea of holiday cocktail recipes in social, we created a Tik Tok challenge inviting customers to remix classic holiday songs using the sounds made when drink-making with SodaStream - all to further reinforce our customization benefit and prove that SodaStream is the perfect way to put your own spin on the holidays.
